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President's Council on Fitness, Sports & Nutrition

Rob Shepardson

Council Member

Rob Shepardson

Robert Thomas Shepardson, member of the President's Council on Fitness, Sports & Nutrition, is a Partner with SS+K. As one of the founders of SS+K, Rob has spent over 25 years working in public affairs, advertising and marketing. 

Rob currently leads the firm’s work for HBO, The New Yorker and Starbucks. Additionally, Rob has led SS+K’s work for the College Board, MSNBC, NBC’s TODAY Show, the Markle Foundation, and Sandy Hook Promise, the organization dedicated to reducing gun violence in the wake of the Newtown, CT, shootings. 

He led SS+K’s assignment for the Obama for America campaign in both 2008 and 2012. He served on the paid media team and oversaw the multiple creative campaigns to persuade, register and motivate young Americans to vote for President Obama. Despite predictions to the contrary, 1.25 million more young Americans voted for the President in 2012 than in 2008. SS+K also designed the brand for the 2012 Democratic convention. 

In the recent past, Rob steered the firm’s work for, the advocacy organization established by Mark Zuckerberg and other Silicon Valley leaders; Let’s Move!, First Lady Michelle Obama’s anti-childhood obesity campaign; and Joining Forces, her initiative to encourage Americans to help military families. 

He led SS+K’s long-time work for both the Lance Armstrong Foundation and the Bill & Melinda Gates Foundation, as well as many other non-profits and issue campaigns. He has led many of SS+K’s corporate assignments, including General Electric, Microsoft, and Dell Computer. 

Prior to co-founding SS+K, Rob worked at the Sawyer Miller Group. 

Rob is a member of the Council on Foreign Relations. He is a founding board member of Business Forward; on the advisory boards of Hip-Hop Public Health and Share Our Strength, and on the New York advisory board of Enterprise Community Partners. 

Rob designed and taught for two semesters a graduate-level course on health issue advocacy at Columbia’s Mailman School of Public Health. He currently is on the advisory board of the Center for Health Communication at Harvard’s School of Public Health. 

Rob has a Master’s degree in Public Policy from Harvard University’s John F. Kennedy School of Government. He holds a B.A. from Franklin and Marshall College, where he graduated with a double major in government and biology. At F&M, he was a four-year starting quarterback and Academic All-American.

Short Bio
  • Led creative firm's work for Let’s Move!, First Lady Michelle Obama’s anti-childhood obesity campaign
  • He has led SS+K’s assignments for General Electric, Blue Cross Blue Shield Association, Microsoft, Anheuser-Busch, Goldman Sachs, Dell Computer, Time Warner, and the New York Jets, among others
  • Member of the Council on Foreign Relations

Fun Facts