NEW YORK, Jan. 3, 2014 – The NBA today tips off NBA FIT Live Healthy Week, which will run through Jan. 10. During the week, the entire NBA family – led by the NBA FIT Team – will join celebrity chefs, community members and partners to highlight the importance of healthy living through three simple pillars: be active, eat healthy and play together.
The 2014 NBA FIT Team includes Stephen Curry (Golden State Warriors), Tyson Chandler (New York Knicks), Al Horford (Atlanta Hawks), Ryan Anderson (New Orleans Pelicans), Brandon Bass (Boston Celtics),Wes Matthews (Portland Trail Blazers), Otto Porter (Washington Wizards),Greivis Vazquez (Toronto Raptors), Tamika Catchings (Indiana Fever),Nneka Ogwumike (Los Angeles Sparks) and Cappie Pondexter (New York Liberty). Through events and social media, the team will encourage fans to live a healthy lifestyle. NBA and NBA Development League players will wear special oncourt attire throughout the week, including red adidas NBA FIT shooting shirts and blue headbands and wristbands. The adidas shooting shirts will be available at NBAStore.com and the NBA Store Fifth Avenue in New York City. At the NBA D-League Showcase in Reno, Nev., players will host an NBA FIT Clinic for 85 local youths on Jan. 7.
Rolling out during the week, the NBA’s new “It Takes a Team to get FIT” spot featuring NBA FIT team member Stephen Curry will run on broadcast and digital/social media. Fans are encouraged to log on to NBA.com/NBAFIT to get fitness tips from NBA players and trainers, view player workout videos and check out healthy recipes from celebrity chefs and personalities Rachael Ray, Mario Batali, Marc Forgione, Dale Talde, Roblé Ali, Bill Telepan, Candice Kumai and Ali Maffucci.
In an effort to encourage healthy eating, the league will team up with Walmart to launch NBA FIT Food with the first offering to feature oranges with NBA FIT-branded stickers and bags that will be on display at more than 3,600 Walmart stores across the United States.
As part of NBA FIT Live Healthy Week, the NBA will engage fans on Facebook and Twitter with the NBA FIT Challenge, encouraging schools and students to sign up for First Lady Michelle Obama’s Let’s Move! Active Schools program. Schools can learn more about the program and sign up to enter the challenge to win great NBA FIT prizes at www.letsmoveschools.org. All registered schools will be eligible to win NBA FIT prizes.
About NBA/WNBA FIT
NBA/WNBA FIT is the league's comprehensive health and wellness program that encourages physical activity and healthy living, with an emphasis on being active, eating healthy and playing together. The NBA/WNBA FIT nationwide network includes more than 1,200 organizations committed to bringing NBA/WNBA FIT programs and events to more than 2.5 million children, adults, and families. Network members include YMCAs, the National Recreation & Park Association, Police Athletic Leagues, Boys & Girls Clubs, Jewish Community Centers, and community organizations globally. Through NBA/WNBA FIT, the NBA, WNBA and NBA Development League also work with the Let’s Move! Active Schools, the Presidential Council on Fitness, Sports & Nutrition, and the Partnership for a Healthier America. In partnership with the American College of Sports Medicine and Nemours’ KidsHealth.org, NBA/WNBA FIT also provides health and fitness information to children and families through newsletters, social media, and interactive online content at NBAFIT.com.
CONTACT: Chris Legentil, NBA Communications, (212) 407-8859 or email@example.com
The NBA today tips off NBA FIT Live Healthy Week, which will run through Jan. 10. During the week, the entire NBA family – led by the NBA FIT Team – will join celebrity chefs, community members and partners to highlight the importance of healthy living through three simple pillars: be active, eat healthy and play together.