By: Shannon Feaster, Deputy Executive Director, President’s Council on Fitness, Sports & Nutrition
This week, Nickelodeon, one of the world’s leading entertainment companies for kids, turned the “City that Never Sleeps” into a “City of Play,” hosting its biggest celebration of play ever! Leading up to the 10th Annual Worldwide Day of Play (WWDoP), on Saturday, September 21st, Nickelodeon is encouraging kids and their families to get up, get out and go play! For the last decade, during its Worldwide Day of Play celebration, Nickelodeon has gone dark for three hours, taking programming off the air and shutting down its websites for three hours from 12 p.m. - 3 p.m. (ET/PT).
By: PCFSN Communications
This Saturday, September 21, Nickelodeon will host its 10th annual Worldwide Day of Play (WWDoP) kickoff event at Prospect Park in Brooklyn, New York. Over the past decade, Nickelodeon has been a leader in developing and delivering positive messages and initiatives to encourage youth and families worldwide to adopt a healthy lifestyle. Nickelodeon's well-known talent and characters like Big Time Rush, SpongeBob Squarepants, and Dora the Explorer are visible ambassadors for their pro-social initiatives and will greet young fans and their families at the Prospect Park celebration.