Shellie Y. Pfohl, M.S.,
PCPFS Executive Director
Shellie Pfohl, appointed by President Obama in February, 2010 as Executive Director of the President’s Council on Physical Fitness and Sports (PCPFS), has spent her career focusing on teaming government with nonprofits and the private sector, with a concentration on community health education and promotion. As Executive Director of the PCPFS, she manages the activities and operations of the President’s Council, an advisory committee to the President and the Secretary of the U.S. Department of Health and Human Services (HHS). In addition, Ms. Pfohl leads the Council’s efforts related to First Lady Michelle Obama’s national Let’s Move! campaign to solve childhood obesity within a generation.
Ms. Pfohl previously served as Senior Vice President of Partnerships for HOPSports, Inc. In her role, she created strategic partnerships with state, national and international organizations and corporations seeking health and physical education resources for schools and community organizations.
Additionally, Ms. Pfohl co-founded and served as Executive Director of Be Active North Carolina, a non-profit organization working statewide to increase physical activity among North Carolina citizens. As part of her work there, she led the implementation of Be Active Kids, a preschool physical activity and nutrition program implemented in over 7,000 childcare centers across North Carolina. She also oversaw the training of more than 40,000 classroom teachers on the implementation of the Healthy Active Children Policy to incorporate physical activity into classroom settings throughout the state. In 2007, Be Active North Carolina was named the best physical activity organization in the country by the National Association for Health & Fitness (NAHF).
Ms. Pfohl was a founding director of Be Active America, a national non-profit advocacy organization. She served as executive director of the North Carolina Governor’s Council on Physical Fitness and Health from 1990 to 1998, and was head of the Physical Activity and Nutrition Branch in the North Carolina Department of Health and Human Services. She was also Assistant Director of the National Association of Governor’s Councils on Physical Fitness and Sports for three years (1986-1988) and planned and implemented the first International Conference on Physical Activity and Nutrition.
In 2007, Ms. Pfohl received the President’s Council on Physical Fitness and Sports Community Leadership Award for her exemplary service to North Carolina and the nation. She was a member of the board of the NAHF and was appointed by the Governor of North Carolina to the Governor’s Task Force for Healthy Carolinians and the Fit Families NC Study Committee on Childhood Obesity. She served on the executive committee of the NC Alliance for Health and has also served on the board of North Carolina Rail-Trails.
Shellie received her bachelor’s degree in Community Health Education from the University of Northern Iowa and a master’s degree in Exercise Physiology/Fitness Leadership from Northern Illinois University. She also has a certification in Non-Profit Management from Duke University and is a graduate of Leadership North Carolina Class XIII.
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