John P. Burke of Madison, Wisconsin – Mr. Burke was appointed President of Trek Bicycle Corporation, the world-leading manufacturer of premium bicycles, in 1997 after starting with the company as a Field Sales Representative in 1984. He also serves as President of the Bikes Belong Coalition, an organization founded by leaders within the bicycle industry with the mission of "putting more people on bikes more often." Mr. Burke received his B.S. in Business Administration from Boston University. An avid runner, golfer and tennis player, Mr. Burke also coaches elementary school basketball and participates in the Boys and Girls Club mentoring program.
