Jump to main content
  1. Home
  2. About Us
  3. What We Do
  4. Federal Partnerships
  5. Let's Move!

Let's Move!

Let's Move!

First Lady Michelle Obama has announced an ambitious national goal of solving the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight and unveiled a nationwide campaign – Let's Move – to help achieve it.

The Let's Move campaign combats the epidemic of childhood obesity through a comprehensive approach that builds on effective strategies, and mobilizes public and private sector resources. The campaign engages every sector impacting the health of children to achieve the national goal, and provides schools, families and communities simple tools to help kids be more active, eat better, and get healthy. Let's Move has four core pillars:

  • Healthy Choices. Parents need the tools and information necessary to make better decisions about their children's nutrition. This includes everything from improving front-of-package food labeling to a partnership with the American Academy of Pediatrics to encourage BMI tracking at well-child visits to public education partnerships with Disney and NBC.
  • Healthier Schools. President Obama has proposed a $10 billion increase in funding when the Child Nutrition Act is reauthorized later this year; that's $1 billion a year over 10 years to improve the nutritional quality of schools' meals and get more kids signed up for the program.
  • Access to Affordable Healthy Food. We know that 23.5 million Americans live in "food deserts," that don't have access to supermarkets. Let's Move includes an initiative focused on getting farmers' markets and grocery stores to relocate to "food deserts."
  • Physical Activity. The President's Physical Fitness Challenge is a key component in increasing opportunities for kids to play and move. The President's Council, sports leagues and athletics will promote this, partnering with almost every sports league from the NFL and the NBA to the WNBA and women's soccer.

To support Let's Move and facilitate and coordinate partnerships with States, communities, and the non-profit and for-profit private sectors, the nation's leading children's health foundations have come together to create a new independent foundation – the Partnership for a Healthier America – which will accelerate existing efforts addressing childhood obesity and facilitate new commitments towards the national goal of solving childhood obesity within a generation.