The President’s Council on Fitness, Sports and Nutrition (PCFSN) was originally founded by President Dwight D. Eisenhower in 1956 as the President’s Council on Youth Fitness. The Council is a Federal advisory committee of volunteer citizens who advise the President through the Secretary of HHS about physical activity, fitness, sports and nutrition in America. Through its programs and partnerships with the public, private and non-profit sectors, the Council serves as a catalyst to promote health, physical activity, fitness, and enjoyment for people of all ages, backgrounds and abilities through participation in physical activity and sports.
Since its inception, the Council has been pivotal in getting Americans physically active and in shape through an array of events and activities including: the establishment of May as National Physical Fitness and Sports month; publishing of the Physical Fitness Research Digest; Schwarzenegger’s Great American Workout on the South Lawn of the White House; and the 2005 HealthierUS Fitness Festival on the National Mall.
PCFSN continues to promote public and private partnerships, create new collaborations, and will modernize all Council programs to:
President's Challenge Physical Activity and Fitness Awards
PCFSN maintains promotion and support of the President's Challenge Physical Activity and Fitness Awards program (President's Challenge) to encourage adults and youth to be active and fit. The Presidential Active Lifestyle Award (PALA) continues to be an important opportunity for Americans to engage in a sustainable and personalized physical activity lifestyle that begins with 60 minutes of activity a day for youth, 30 minutes a day for adults for at least 5 days per week over a 6 week period to achieve the award.
Getting America Active and Healthy
The Council supports and encourages both national and local programs and initiatives that aim to get Americans active and healthy, including:
The President's Council on Fitness, Sports and Nutrition was established as the President's Council on Youth Fitness, on July 16, 1956, by President Dwight D. Eisenhower after the President learned the results of a report indicating that American children were less fit than European youth. The first Council, chaired by Vice President Richard Nixon, included the Cabinet Secretaries as members. In 1963, President John F. Kennedy changed the name to the President's Council on Physical Fitness, expanded the mandate to all Americans as well as youth, and clarified the purpose and function of the Council. In 1966, President Lyndon B. Johnson broadened the Council's mission to include sports and changed the name to the President's Council on Physical Fitness and Sports. Through its programs, partnerships, publications, and Web sites, the Council promotes daily moderate physical activity for disease prevention and health; vigorous physical activity, stretching, and strength training for fitness and added health benefits; and sports participation, including the values of sportsmanship. The Council collaborates with federal, state, and local agencies and with the private sector and non-profit organizations to achieve mutual goals and objectives. President Barack H. Obama expanded the Council's mission to include nutrition and renamed it the President's Council on Fitness, Sports and Nutrition in 2010.
The President's Council on Fitness, Sports and Nutrition is an advisory committee governed by the provisions of Public Law 92-463, as amended (5 U.S.C., Appendix 2), which sets forth standards for the formation and use of advisory committees. The authority for the Council is Executive Order 12345, dated February 2, 1982, as amended by Executive Order 12694 and continued by Executive Order 13138, dated September 30, 1999, and Executive Order 13265 dated June 6, 2002. The President's Council on Fitness, Sports and Nutrition has no grant-making or regulatory authority.
The President's Council consists of up to 25 volunteer members who are appointed by and serve at the pleasure of the President. Each member serves a two-year term and may continue to serve after expiration of the established term until a successor is appointed. A program office to support activities of the President's Council is located within the U.S. Department of Health and Human Services, Office of Public Health and Science in Rockville, Maryland. Management of the program and staff operations is provided by Executive Director Shellie Pfohl, M.S.
A minimum of one meeting is held each year at the call of the Council chair and/or co-chair, with advance approval of a government official, who approves the agenda. Council meetings are advertised in the Federal Register and are open to the public.
Members receive no compensation from the U.S. government for serving on the Council; they are reimbursed for expenses incurred while on official travel for the Council, in accordance with Federal Travel Regulations.
The President's Council on Fitness, Sports and Nutrition conducts programs and public information campaigns, and collaborates with public and private sector concerns to emphasize the importance of regular physical activity and fitness, including sports participation, for Americans of all ages, backgrounds, and abilities.
Partnerships to Promote Physical Activity and Health
The President's Council has a long and productive history of public/private partnerships to encourage physical activity through use of the President's Challenge awards program and to generate public information materials, such as brochures, booklets and public service announcements.
General Mills Foundation annually awards 50 grants at $10,000 each to national, state and local entities who have programs focusing on healthy eating and physical activity participation through the President's Challenge Program. Deadlines for submission are the end of February.
General Mill's Wheaties has a multi-year collaboration with the President's Challenge State Champion Schools. Each year all of the State Champion schools receive a fitness-related premium package consisting of basketballs, soccer balls, footballs, jump ropes and pencils. In addition, State Champion schools can compete to be recognized as a "National Champion" based upon artwork submitted by the schools' students featuring designs to emphasize ways to maintain a healthy and active lifestyle. Three winning designs from each of the three categories of State Champion schools are then the feature banners for the following year and each of the 3 national champion schools receive a $5,000 grant for their physical education department.
The PCFSN, along with NASPE, is collaborating with the "Coke Step With It Program" encouraging students to use their stepometers for at least 6 weeks and earn the Presidential Active Lifestyle Award subsidized by Coca Cola bottlers.
Bally Corporation is celebrating National Fitness, Sports and Nutrition Month ("May Month") by opening Bally's for six consecutive Saturdays to families to experience dancing, exercising, and the fun of movement through a campaign entitled "Fitness Runs in Families." Those who attend all six weeks will receive a PALA award, complements of Bally's.
All 2000 Trek dealers across the US will sponsor the Presidential Bicycling Challenge where young people can do the PALA, with special emphasis on biking and once they've completed 6 weeks of activity, Trek dealers will sponsor the awards.
The "Got Milk?" Campaign is holding 3x3 Soccer Shootouts in 50 cities throughout the country from April to August. In addition, young people will have an opportunity to nominate a super soccer mom and participate in a mini 3 item fitness assessment. A take home passport book encourages ongoing commitment to healthy eating and active lifestyle.
WalkingWorks is a partnership of the Blue Cross Blue Shield Association and the Council to produce and distribute a walking guide and encourage health through walking and use of pedometers.
Kids in Action is a partnership of Kelloggs, the National Association of Sport and Physical Education (NASPE), and the Council to produce and distribute a guide to parents to help young children (birth to age 5) be physically active.
Exercise, A Guide from the National Institute on Aging (NIA), a partnership of NIA and the Council to distribute information on physical activity for older Americans.
The American Alliance of Health, Physical Education, Recreation and Dance (AAHPERD), the Cooper Institute ("Fitnessgram/Activitygram") and the President's Challenge, a partnership to incorporate the Presidential Active Lifestyle Award (PALA) into the organizations' programs and educational resources.